Craft a Compelling Brand Story for More Money and Media Placements WITH TIFF KNIGHTEN

On this episode of Corporate Quitter, we dive into the world of PR, branding, and marketing with award-winning publicist Tiff Knighten. In this conversation, we cover the importance of personal branding, how to generate media buzz, the nuances between PR, marketing, and advertising, and the significance of engaging with your audience. Perfect for entrepreneurs at any stage, this episode is packed with practical advice!

ABOUT TIFF KNIGHTEN

Tiff Knighten is an award-winning publicist based in Brooklyn, New York.  

She hosts Main Character Energy with Tiff Knighten and the founder of Brand Curators, a creative PR agency that helps influential CEOs and creators build powerhouse brands.

Tiff and her clients have been featured in The New York Times, ABC News, Business Insider, Refinery29, Time Out New York, Le Monde, and more.

TIME STAMPS

00:00 Introduction and Guest Overview

01:42 Sponsor Shoutout: Novo

02:35 Reconnecting with Tiff Knighton

05:51 Understanding PR, Marketing, and Advertising

11:43 Building Your Personal Brand

15:35 Common Mistakes in Personal Branding

19:55 Leveraging LinkedIn for Thought Leadership

23:00 Experimenting with LinkedIn Top Voice

28:28 Exploring LinkedIn's Evolution

29:19 Leveraging LinkedIn for Brand Partnerships

32:33 The Importance of Owned Media

39:45 Engaging with Your Audience

42:56 Balancing Social Media and Mental Health

46:15 The Value of PR and Brand Positioning